Trade Marketing Supervisor [China]

 

Overview:

The change scope of this role is to better catch channel transformation trend of being more diversified and segmented and deliver business incremental by dedicated regional channel plan cascading, tracking and evaluation

Responsibilities:

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Support BU channel guidance and plan cascading and landing

• Translate Quarterly BU playbook plan into MU landing plan and cascade to field sales teams.
• Responsible for PGSB Merchandising Standard cascading and execution improvement
• Ensure accurately & timely communication flow with field force on initiatives, final plans & support
• Ensure accurately & timely communication flow with BUTM on execution feedbacks and regional market feedbacks.

Support NPD/Packs launch plan in MU

• Understand BUTM NPD/Packs plan and lead MU level cascading
• Own by MU NPD/Pack forecast accuracy and early offtake reading

Support MU initiated channel plan and landing

• Explore regional channel & shopper insight;
• Develop regional based channel plan in Small format and track and review

Qualifications:

lUniversity graduate or above, major in Marketing is a plus

l3-4 years of progressive sales or marketing experience, FMCG experience preferred

lUnderstand business and frontline operations

lCapable of working under pressure

lOwnership, agility, fast learning, fast iteration

lMotivation to learn about emerging trends and business model.

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